Lead management, lead creation, campaign management, and marketing analytics are all included in Enabler, a cloud-based email marketing system. It is appropriate for companies across a range of UK sectors.
Users may design unique marketing campaigns in Enabler, and each campaign can contain email templates. Users may upload HTML or use the drag-and-drop editor to change their templates. Additionally, the system provides dynamic content and automatic email personalisation. Through a variety of data, including campaign activity, demographics, browser analysis, open/click behavior, and more, users can monitor the effectiveness of their customized email campaigns.
Based on a contact's activities (or inactions), Enabler's marketing automation delivers customized emails to that contact. The service also provides A/B testing so users can select the best ways to contact clients or prospects.
Other capabilities include audience segmentation, email monitoring, automatic trigger campaigns, planned drip campaigns, and lead scoring. Along with email templates, users may also construct landing sites, forms, and polls inside a campaign.
Customers' current customer relationship management (CRM) platforms, such Salesforce and Microsoft Dynamics, can be integrated with Enabler. The solution features API connectivity to continuously provide email automation by automatically syncing with the current CRM.